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Understanding Buyer, User Group and User concepts in Sitecore OrderCloud

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Hello everyone, In this blog we will try to understand what is Buyer, Buyer Organization, User Group, Users in Sitecore OrderCloud. We will also see how we can create all these in Sitecore OrderCloud portal. Buyer : Buyer is real world entity who come to your ecommerce website and look for products to buy. He can also navigate through your website without purchasing anything Users : Users are basically a single entity in Sitecore OrderCloud who perform some operation in Marketplace. They can either be Buyer user or Seller user User Groups : This is basically a collection of users with same interest or common persona in market place. Ex. Different user with similar interest in one category in ecommerce website. Buyer Organization : Buyer Organization is an umberalla under which User Group containing common persona and interest resides. Its a collection of User and User Groups. Now let's see that how in Sitecore OrderCloud Portal, we can create those. Creating a Buyer Organ...